Picture-tube
perfection!
By Earl
D.C. Bracamonte
Since
2011, Toshiba has been perfecting the 4K technology to provide discerning
consumers with the ultimate real high picture quality. With new models, it has
once again raised the bar in television viewing. The brand takes HD viewing to
new heights with its latest upgrade of the Regza 55z7 and the Ultra HD Regza
84-inch LED models. Both carry the 2nd generation 4K TV system or 4K
Ultra HD.
“The
commitment to high picture quality is the core of Toshiba’s technology. The
marriage of hardware and software results in outstanding reality to image. Our
latest models have achieved the natural effect of color, which is not too
bright. The 4K Ultra HD models is a video format that delivers four times the
pixels of full HD,” emphasized Yuji Motomura, Toshiba’s chief specialist in the
TV marketing division, during a product demo pitting Toshiba against other
brands.
The 4K
TV system delivers excellent gradation output with analog-like brightness. This
provides a sense of depth and texture in picture quality that does not
compromise B&W contrast. For HD TV connoisseurs, picture quality is a
critical feature in large-screen TV models especially those over 55 inches.
This is because the larger the screen size, the rougher the picture quality
becomes. To address this, Toshiba developed the CEVO 4K, an in-house 4K video
processing engine that set a gold standard unmatched in the market today. One
can now enjoy precision viewing of Blu-Ray and HD TV programs in near 4K picture
quality.
Advertising
director Paul Soriano experienced first-hand the power of the Regza’s 4K
technology. Paul has shot over 50 commercials since he got his first ad break
in 2007. In his line of work, he does not compromise on visual quality. “It isn’t
easy to show true images on a television screen that best match real life color
and consistency. Toshiba’s Regza series is top-notch in terms of precision. The
sense of detail and sharpness is excellent and the way it captures natural
light and skin tones. If you’re the type who likes to watch videos in Blu-Ray
and TV programs that are broadcast in HD, then it’s definitely a must-have. It
will be a waste not to enjoy the full benefits of HD broadcast if your TV set
is not optimum. Most certainly, the quality of the picture in your HD TV adds
to the emotional excitement of what you’re watching.
“The
clarity of costumes, colors, even the acting and the way they look on screen
affects the experience of viewing. Details like skin tones spell a lot of difference,”
Paul intoned.
At the
heart of the Regza 55z7 is superior resolution and technology that restores
image precision and brilliance. Its advanced clear panel feature cuts down
reflection to deliver higher contrast even in bright environments. Top of the
class technical color specifications include color texture restoration that
refines high-chroma texture and color resolution that restores richness from
the compressed color information. Its 3D Frame Resolution+ brings heightened
enjoyment for 3D viewing aligning congruent texture in ambient frames. It is
also enabled with Reconstruction & Self-Congruency methods that both
enhance image sharpness.
Yuji Motomura
is the key person behind the development of the Ultra HD Regza. “Our aim always
is to pursue the superior picture quality for our users and inspire them with
our innovation. The 4K Technology gives new models an outstanding sense of
detail and enhance picture quality far superior to any other brand available in
the market today.”
The
excellence of the Regza series has not escaped the attention of local
technophiles. Abe Olandres of YugaTech is struck with its image quality, which
he notes is almost true to life in terms of color and vividness. “Where Toshiba
has taken TV technology is quite impressive. It’s hard to think that they can
still improve on the features of the full HD yet they were still able to
enhance it by four times. That’s quite a feat! As a viewer who likes to watch
fast-paced TV shows and play video games, the Ultra HD Regza 84-inch LED is a
treat. I can fully appreciate the heightened sense of excitement that this superb
piece of equipment delivers.
“The
rendering of picture quality and the technology behind it is what
differentiates any brand offering TV products. 4K is the wave of the future
especially in terms of picture size, resolution, contrast and natural color.
Who knows, by 2020 it becomes 8K. Content is the driving force on what type of
TV set consumers buy,” Abe concluded.
Toshiba
is a world-leading diversified manufacturer, solutions provider and marketer of
advanced electronic & electrical products and systems. The Toshiba Group
brings innovation and imagination to a wide range of businesses, digital
products, including LCD TV (like the REGZA series), notebook PCs (like the Portege
Z10t Ultrabook), retail solutions & MFPs, electronic devices, including
semi-conductors, storage products & materials, industrial & social
infrastructure systems, include power generation systems, smart community
systems, medical systems as well as escalators & elevators, and home
appliances.
Toshiba
was founded in 1875, and today operates a global network of more than 530
consolidated companies; with 202,000 employees worldwide, and annual sales
surpassing US$74-billion. For more information, simply visit their Web site, www.toshiba.co.jp.
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