Who will be the quintessential Pinoy gent?
By Earl D.C. Bracamonte
The
quest for the epitome of the modern Filipino gentleman is on! Celebrities
including singers (Christian Bautista and Richard Poon), athletes (Phil
Younghusband and Chris Tiu), actors (Dingdong Dantes, Xian Lim, Coco Martin,
Piolo Pascual, Derek Ramsey and Jericho Rosales), a food blogger (Erwan
Heussaff), and a politician (Sen. Sonny Angara) are among the top twelve
finalists of the 2013 Elan Awards bared recently during the media launch at the
spanking new Sequoia Hotel in Quezon City.
The said
award will be bestowed by popular leather brand McJIM to the best role model
who will exemplify style and elegance among today’s Filipino gentlemen. The
finalists were chosen from a lengthy list of entertainment, fashion, sports,
music, and public service personalities nominated by Facebook users at the
McJIM Classic Leather official fan page. The nominees were chosen by the public
in a popularity contest conducted through the aforementioned site. Facebook
users were asked to nominate male individuals, whether celebrity or not, who met the requirements of having a Filipino
lineage and who must be 23 to 40 years old on the onset of the search last
Labor Day.
“From 80
qualifiers, the list was trimmed down to 60 by virtue of age and citizenship.
From there, the panel of judges determined who makes it to the Top 12. Until
August 2, Facebook users can tick off their choices. They can vote only once
per account.
“This is
a public poll wherein the winner is chosen from the finalist who garnered the
highest number of votes. The Elan Awards reinforce what people think of McJIM
as a man’s brand. The label is patronized and preferred by men who have
succeeded. McJIM leather is, after all, not a cheap commodity but a premium home-grown
brand. Though employing European technology, the belts are manufactured with
Pinoy design and craftsmanship,” enthused project & publicity manager Chris
Cahilig.
users were allowed to nominate different
individuals, each, on the criterion of elegance of style; manners &
etiquette; and accomplishment. Voters also chose one individual for two of the
three criteria or all three. Their nominations were then posted on the McJIM
fan page. The judges then chose the Top 12 from the roster of nominees. The
panel of jurors included society columnist Tim Yap, model-actor Victor Basa,
and broadcast personality Sam YG.
“We’re
very happy that these 12 deserving finalists have been chosen by our esteemed
panel of judges. We look forward to the public’s decision in the final poll
that will determine the top winner. We established the Elan Awards to define and
showcase the modern Filipino gentleman as someone who is proudly and truly
Pinoy. As Filipinos, we should stop imitating and aspiring for foreign cultures.
We have our own and we are as good as anyone else in the world. We should be
proud of who we are and what we do as a people. Each of these 12 finalists is a
role model who inspires us to be as successful, stylish and elegant in our
manner of dressing, grooming, etiquette, achievements and overall lifestyle; and
who are, like us, distinctly and proudly Filipino. The Elan Awards is here to
inspire more Filipinos men to blend a sense of style, gentlemanly manners and
values, as well as the drive to excel,” said the McJIM official statement.
The
grand winner, as determined by the pollsters, will receive a prestigious
designer trophy, P100K for himself and another P100K to a charity of his
choice, a year’s supply of McJIM products, plus the opportunity to be considered
as the label’s next image model and/or brand ambassador. All the other
finalists will each receive plaques of appreciation and a six-month supply of
McJIM products.
All
Facebook users in the Philippines and overseas are eligible to participate in
the poll. Now that the 12 finalists have been announced, FB users can go to the
McJIM Classic Leather official fan page and vote for their chosen finalist
based on the criteria. Voting is open now until August 2nd. The
finalist with the most number of votes will be proclaimed on August 15th.
0 comments:
Post a Comment