Featuring
autumn hues of California’s bay area
By
Earl D.C. Bracamonte
Dockers,
the well-loved men’s khaki, launched its Fall/Holiday 2013 collection at the 7th
High Club in Bonifacio High Street recently; celebrating the coming season with
themed creations.
Simply
dubbed “Fall Into Khaki,” the trunk collection is perhaps one of the brand’s
most diverse collection yet. Celebrating not only incomparable khaki pants
inspired by the abundant local arts and trade movements native to San
Francisco, but also of khakis with the perfect mix of casual and dressed-up
design solutions that defy the norms yet embody each wearer’s personality
wherever he goes.
“This
is our widest and most diverse range to date that’s inspired from the fall
colors around San Francisco, a haven for artists – and of what you’ll see on
the Fisherman’s Wharf or the Farmers’ Market at that time of the year. The play
of colors and our new files is beamed toward capturing a younger market. The
new cuts are targeted to the college or university man; to give the feel of
maturity to a much younger crowd,” shared marketing manager Rhea Akil.
The
pants company continues to explore its San Francisco roots with a collection of
staple wardrobe essentials that are both directional but timeless in approach.
The resulting F/H 2013 range is designed to make a statement without screaming
it. And led by the new Alpha and SF Collections, the brand is certain to do
just that.
The
Dockers Alpha and SF Collections fuse rugged and refined design options that
are built on the spirit of the ‘maker’ by combining elements of creative
expression, determination, superior attention to detail, and exceptional
craftsmanship.
“The
F/H 2013 collection is till about getting dressed to impress with khaki pants
in mind. Our new range is not only trendy, young, comfy and classy but also a
perfect ensemble for men of conviction, character, purpose and commitment.
Dockers is what men wear on Fridays after the Mon-Thurs uniform while weekends
are for jeans. So we sort of found our niche market.
“Since
2011, we’ve been offering slimmer silhouettes as they’re appropriate for the
Pinoy body type. We pioneered branding and fit and how to do the khaki pants.
Filipinos are experimenting with their clothes, whether in colors or tightness
of fit. It is reflective of a healthier lifestyle and slimmer bodies.
“We
have two collection cycles: June-Nov for our Fall/Holiday creations; and
Dec-May for our Spring/Summer collections. Asia and Europe still offer
exclusively men’s apparel and accessories (belts, caps, underwear and wallets) but
our US stores has merchandise for both men and women,” Rhea added.
The
Dockers brand has embodied the spirit of khaki for more than 25 years now.
Since their introduction in 1986, it has been perfecting khakis, as well as the
essential goods to go with them, all over the globe. With no compromises in
quality, the brand delivers versatile everyday style day and night, Monday
through Sunday. Check out any of the Dockers stores at Festival, Glorietta 3,
Robinsons Manila, Power Plant Mall, Trinoma, Ayala Cebu and Centrio Ayala Mall
in Cagayan de Oro City. For more information, simply log-on to their Web site, www.dockers.com.
